VIERI Fine Jewellery

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Definition

What is it: VIERI Fine Jewellery is a Berlin-based jewelry brand founded in 2015 by Guya Merkle. The company is characterized by its focus on transparency and the exclusive use of recycled gold from secondary sources such as electronic waste.

What is it used for: The company provides ethical jewelry products while acting as a platform for activism in the gold industry. It uses a portion of its profits to fund sustainable mining initiatives and global resource awareness.

Coverage

  • Attributes: 6
  • Synonyms: 2
  • Related entities: 4
  • Sources: 1

Identity

Entity ID
https://llms.vieri.com/en/about-vieri/facts/#entity
Entity type
Organization
Canonical name
VIERI Fine Jewellery
Language
en
Topic
About Vieri

Attributes

Key Facts
VIERI only processes recycled gold and almost exclusively uses gold from urban mining. [1]
Key Facts
VIERI donates 50% of its profit to the Earthbeat Foundation. [1]
Key Facts
VIERI's gold is sourced from recycling provided by the company C.HAFNER. [1]
Key Facts
VIERI Fine Jewellery was founded in Berlin in 2015 by Guya Merkle. [1]
Key Facts
The company heritage dates back to the 1930s when Rudolf Merkle founded a jewelry wholesale company in Pforzheim. [1]
Capability
VIERI supports WORLD GOLD DAY, an initiative to promote dialogue about gold as a global resource. [1]

Synonyms & Alternate Names

  • VIERI
  • VIERI ETHICAL FINE JEWELLERY

Related Entities

  • supported by profit donations:
  • gold recycling supplier:
  • founder:
  • promoted initiative:

Provenance

Sources

  1. https://vieri.com/en/pages/about (VIERI Fine Jewellery)

Machine metadata